Commercial & dealership leadership
Sales leadership, dealership operations, finance journeys and customer experience—aligned to measurable performance.
Commercial instinct.
Engineering discipline.
Two decades inside the automotive market—now spent building the systems, and the media, that move it forward.
WHO I AMI turn automotive complexity into
I turn automotive complexity into
systems people actually run.
Hesham Eldeeb is a general sales manager, marketer and builder based in Cairo. A law graduate who started building websites in 2006 and traded used cars through university, he joined Abaza Auto Trading in 2010 and grew over 16 years—from sales to team leader, sales supervisor, digital marketing, media manager and marketing manager, all the way to general sales manager, owning CRM and internal audit along the way.
Alongside his commercial career he founded Deep Creative (2019) and Rev It Up—one of Egypt and the Middle East’s largest drift & motorsport championships—and builds the technology his industry runs on: multi-tenant ERP/CRM, a catalog module and a messaging platform for automotive retail, plus automotive media across YouTube, TikTok and Instagram. Commercial instinct, engineering discipline and a creator’s eye, in one operator.
The best technology feels like a clearer way to work.
20+Years in automotive
360°Business · Tech · Media
AR · ENBilingual delivery
1:1Senior, hands-on
Three disciplines,
one operator.
Product & software engineering
Multi-tenant ERP & CRM, full-stack build (PHP · MariaDB · React/TS), security by design (MFA, RBAC), plus AI and automation.
Automotive media & content
Reviews, explainers and market perspective across YouTube, TikTok and Instagram.
From the showroom floor
to the system behind it.
- 2006 · Web & teaching
Built websites and ran VB2All—teaching others how to build them—while trading used cars through university.
- 2010 · Into automotive
Joined Abaza Auto Trading in sales; became team leader (2011), then sales supervisor (2012).
- 2013 — 2020 · Marketing, media & CRM
Led digital marketing, then media, then marketing—owning CRM and audit. Founded Deep Creative in 2019.
- Today · Building & leading
Architected the ERP/CRM, catalog and messaging platforms—and now serve as general sales manager.
Principles that keep
the work honest.
01Diagnose before you build.
02Systems people actually use.
03Bilingual by default.
04Security is never optional.