General Sales Manager2026 — Present
Abaza Auto Trading- Lead the company’s entire sales organization and commercial performance.
- Stepped up to run sales from March 2025, ahead of the formal appointment.
Opens the print dialog — choose “Save as PDF”.
Hesham Eldeeb
Automotive Business · Technology · Media
+20 1221477563 · boswshoof@gmail.com · Cairo, Egypt
General Sales Manager, marketer and builder with a rare mix of commercial, creative and technical depth. A law graduate and web developer since 2006, in automotive since 2010—rising through sales, team lead, supervisor, digital marketing, media and marketing management to general sales manager, owning CRM and internal audit along the way. Founder of Deep Creative (2019) and builder of multi-tenant ERP/CRM, catalog and messaging platforms for automotive retail. Bilingual (Arabic/English).
Experience
Sales → Marketing, Media, CRM & Audit2010 — 2025
Abaza Auto Trading- Grew from Sales (2010) to Team Leader (2011) to Sales Supervisor (2012).
- Ran digital marketing (2013), became Media Manager (2017), then Marketing Manager (2020)—owning CRM and internal audit.
- Designed and built the company’s ERP/CRM, catalog and messaging systems—multi-tenant and later offered white-label.
Founder2019 — Present
Deep Creative — Advertising & Media- Founded a creative agency for advertising, branding and media production.
Founder2021 — Present
Rev It Up — Motorsport Championship- Founded and lead one of Egypt & the Middle East’s largest drift & motorsport championships.
- Built the brand, the digital platform (standings, tickets, drivers) and a 120K+ audience.
Web Developer & Instructor2006 — 2013
Independent · VB2All- Built many websites from 2006; ran VB2All, teaching people how to build websites.
- Early projects included “Bos w Shoof”.
Independent Used-Car TradingUniversity years
Self-employed- Bought and resold used cars for profit—my first hands-on automotive commerce.
Selected work
- Multi-tenant automotive ERP platform — An end-to-end operating system for automotive retail: leads and reservations flow into sales orders, payments, accounting and delivery—while service, inventory, HR and payroll run on the same core. Built multi-tenant so every company works in full isolation.
- Rev It Up — Egypt & Middle East Drift Championship — A motorsport championship brand I founded—one of the largest drift and racing series in Egypt and the Middle East. From championship identity to the digital platform: live standings, driver profiles, round schedules, ticketing and a sponsor showcase.
- White-label brand & deployment engine — One codebase, many brands. A build pipeline produces fully branded copies of the platform—each with its own identity, domain and update channel—plus matching mobile apps that open the live system.
- Automotive catalog & pricing module — A public, showroom-grade catalog: brands and models with official prices, trims, colors, galleries, video and spec sheets—managed from an admin panel and kept separate from live inventory.
- Multi-provider messaging platform — A messaging gateway that routes SMS and WhatsApp through multiple providers with failover, templates and delivery tracking—wired into platform events for automated customer communication.
- Automotive media & content — A growing automotive media presence—reviews, explainers and market perspective across YouTube, TikTok, Instagram and Facebook—turning deep industry knowledge into content people trust.
Education
- Bachelor of Law (LL.B) — Practiced as a lawyer before building a career across web, automotive and marketing.