SELECTED WORK

Ideas moved into
the real world.

Products and platforms shaped around real automotive operations, audiences and culture—shown here without client names.

CASE 01ERP

OPERATIONS · ERP · INTELLIGENCE

Multi-tenant automotive ERP platform

An end-to-end operating system for automotive retail: leads and reservations flow into sales orders, payments, accounting and delivery—while service, inventory, HR and payroll run on the same core. Built multi-tenant so every company works in full isolation.

Sales cycle: lead → reservation → order → payment → accounting
Service, inventory, HR & payroll modules
Enterprise accounting: multi-currency, supplier invoices, 3-way matching

CASE 02REV IT UP

MOTORSPORT · BRAND · PLATFORM

Rev It Up — Egypt & Middle East Drift Championship

A motorsport championship brand I founded—one of the largest drift and racing series in Egypt and the Middle East. From championship identity to the digital platform: live standings, driver profiles, round schedules, ticketing and a sponsor showcase.

Founded the championship brand & identity
Web platform: live standings, drivers, tickets
Grew sponsors and a 120K+ audience

Visit site ↗

CASE 03SAAS

PLATFORM · WHITE-LABEL · MOBILE

White-label brand & deployment engine

One codebase, many brands. A build pipeline produces fully branded copies of the platform—each with its own identity, domain and update channel—plus matching mobile apps that open the live system.

Automated brand build: identity, theme, domain
Independent update channel per domain
Branded Android apps over the live site

CASE 04CATALOG

CATALOG · PRICING · MEDIA

Automotive catalog & pricing module

A public, showroom-grade catalog: brands and models with official prices, trims, colors, galleries, video and spec sheets—managed from an admin panel and kept separate from live inventory.

Brands, models, trims & official pricing
Rich model pages: colors, calculator, galleries
Admin-managed, SEO-friendly routes

CASE 05MESSAGING

MESSAGING · GATEWAY · AUTOMATION

Multi-provider messaging platform

A messaging gateway that routes SMS and WhatsApp through multiple providers with failover, templates and delivery tracking—wired into platform events for automated customer communication.

Multi-provider routing with failover
Templates & delivery tracking
Event-driven automation

CASE 06MEDIA

MOTORSPORT · EXPERIENCE · MEDIA

Automotive media & content

A growing automotive media presence—reviews, explainers and market perspective across YouTube, TikTok, Instagram and Facebook—turning deep industry knowledge into content people trust.

Reviews, explainers & market perspective
Presence across four platforms
Trust-building automotive storytelling

Ideas moved intothe real world.